If the students do not have a Tinder U profile, they are asked to create one, even if it means downloading the app for the first time — and even if they are in a steady relationship. No app, no entry. As they race to sign up young adults who present their biggest growth opportunity, Tinder and Austin-based Bumble have stepped up their game on college campuses across the nation. The dating apps provide money to cover production costs for parties, branded signage and swag.
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