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The Bottle’s the Thing: The Branding Evolution of Soda Pop
Trademarks & Manufacturers: Pepsi-Cola Company
My fascination with brand design started with the soda-pop realm. Because my father had a collection of Life magazines beginning with the first issue in and continuing through the World War II years, I had ample exposure to plenty of advertising from that era. Soft drink ads were plentiful and even before seeing or owning the actual bottles, I was aware of the label and packaging designs, and how the designs changed from year to year. When I was a kid, my dad also gave me an old Coca-Cola bottle that helped trigger what ended up being an collecting obsession.
Antique Pepsi Bottles
It had gone through several modifications in its logo, labeling, packaging and canning. From a small ml bottle to large 2 liter bottle and from glass bottles to aluminium cans and plastic bottles, Pepsi came into our hands in many sizes and shapes. Packaging is a very important process as through packaging only, this cold drink all other foods and beverages reach to us every day.
Post photos of fun hobby ideas or write about your hobbies. Did You Know? Pepsi-Cola faced bankruptcy twice in its history, in and