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American dating apps may be making a splash in India, but a Chinese brand working mostly under the radar is close at their heels. In May , Tantan did not feature among the top 10, but zoomed to the fourth position by July. It has since slid one spot following the launch of American app Bumble in December, data from App Annie shows. Tantan has over 90 million registered users in China. Tantan is not alone. India has been flooded with Chinese apps over the past few months, some of which such as video-sharing app TikTok and e-commerce platform Club Factory have been growing rapidly. With over million Indian users, TikTok has been a raging success in the country.
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US-based Bumble entered India in December , at a time when the country was already flooded with online dating apps. But just five months later, the company says it has witnessed record-breaking success in the country. Date for dating, Bizz for professional networking, and BFF for friendships. Soon after its December launch, Bumble became the fourth-most popular dating app by combined monthly active users on iOS and Android phones in India, according to analytics firm App Annie.